What is an objection?
An objection is nothing more than a question in disguise. It's simply a request for more specific information. Instead of being taken aback, welcome an objection as an opportunity to provide your prospect with the information they need to make educated decision.
What an objection is not.
An objection is not a "No". It is not an end to your presentation. It's a way for your prospect to tell you, "Right now, you haven't given me the information I need to move forward with my decision."
Why do we fear objections so much?
When we first approach people with our opportunity, we are filled with raw enthusiasm. We want everyone to see the amazing potential of our offering. At the same time, we're concerned that our prospect may "object" in some way, thereby rejecting our offer. It's impossible to know when to expect an objection and the more unprepared we are for objections the more we fear them. The antidote to this fear is knowledge. 
How do I effectively answer objections?
– I'm glad you asked!

Millionaires in Motion has developed a Six-Step Process that will guide you through answering any and all objections that may come your way. We created the acronym L.I.S.T.E.N. to enable you to easily remember each step. Each letter represents a particular step. When you are faced with an objection, mentally go through the acronym to remind yourself of the proper steps.

Are you ready to learn the process?

Good. Let's start.

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