• Estimated 1997 U.S. Retail Sales: $22.21 Billion
Sales by Product Group
 |
Leisure/Educational Products |
 |
Home/Family Care Products |
 |
Wellness Products |
 |
Services/Miscellaneous/Other |
 |
Personal Care Products |
Percent of Sales by Major Product Groups
| Home/Family
Care Products
(Cleaning Products, Cookware, Cutlery, Etc.) |
31.9% |
| Personal
Care Products
(Cosmetics, Jewlery, Skin Care, Etc.) |
27.0% |
| Services/Miscellaneous/Other | 18.7% |
| Wellness
Products
(Weight Loss Products, Vitamins, Magnets, Etc.) |
17.7% |
| Leisure/Educational
Products
(Books, Encyclopedias, Toys/Games, Etc.) |
4.7% |
Location of Sales
 |
At a temporary location |
|
Other locations |
|
In the workplace |
|
Over the phone |
|
In the home |
Percentage of Sales by Location
| In The Home | 69.8% |
| In The Workplace | 12.9% |
| Over
The Phone
( In followup to a face-to-face solicitation ) |
10.6% |
| At
a Temporary Location
(Fair, Exhibition, Shopping Mall, Etc.) |
4.3% |
| Other
Locations
(Representative's Office, Direct Mail, Etc.) |
2.4% |
Sales Strategy
|
Customer placing order directly |
|
Party plan/ Group Selling |
|
Individual One-to-One Selling |
Percentage of Sales by Strategy
(Method used to generate sales, reported as percent of sales dollars)
| Individual/One-to-One Selling | 76% |
| Party Plan/Group Selling | 22% |
| Customer
Placing Order Directly With Firm
( In followup to a face-to-face solicitation ) |
2% |
Compensation Structure
(Multilevel vs. single level)
| Percent of Firms | 78.9%/21.1% |
| Percent of Sales Dollars | 72.4%/27.6% |
| Percent of Salespeople | 80.6%/19.4% |
• Estimated 1997 U.S. Salespeople: 9.3 Million
Demographics of Salespeople
| Independent Contractors/Employees | 99.9%/0.1% |
| Female/Male/Couples & Two Person Teams | 55.7%/25.9%/18.4% |
| Less than 30 Hours Per Week/30-39/40 or More | 80.6%/8.5%/10.9% |
* Statistical
information provided by the U.S. Direct Selling Association
To visit their
website please click here
